Creating Mid-America’s Most Spectacular Christmas Destination!


Why We Focus on Enhancing Christmas

One of the many reasons Christmas is such an important season in Branson is because it's a strong and growing time for family travel.

The American Automobile Association reports on holiday travel annually and regardless of gas prices or market region, more people are traveling during this season every year. Estimates for 2017 broke another record and especially in the Midwest, travel by car dominates the transportation mix. Many of these travelers take family trips, organize centrally located family reunions and include recreational stops along their way. Family travelers during the holiday time period is an ideal target market for Branson and the surrounding region.

See and share all the most critical facts about holiday travel with this infographic:
Why Christmas? Holiday Travel Infographic

Contact the Branson Christmas Coalition for the complete study from the American Automobile Association.