Creating Mid-America’s Most Spectacular Christmas Destination!


TV Promotion All Year

The Branson Christmas Coalition, in collaboration with Branson Visitor TV and the Branson/Lakes Area CVB, has initiated a year-round television promotion of the Ozark Mountain Christmas season that will be seen by millions. Two video productions featuring Andy William’s beloved song, “The Most Wonderful Time of the Year” will feature highlights of the holiday season and encourage area visitors to join us for our Christmas celebration.

Two versions of the holiday video, one lasting :20 seconds and the other a full minute, were created by Digital Lunchbox, a full-service video production company, active in the Branson area for more than 15 years. The spots are a compilation of high-quality video assets collected from local businesses, shows, attractions, and the Branson/Lakes Area CVB archives. The Branson Christmas Coalition coordinated the production and provided creative direction for the project.

“We are excited to have this opportunity to promote Christmas 12 months of the year,” explained Ann McDowell, Executive Director of the Branson Christmas Coalition, a non-profit organization working to grow and enhance the holiday season since 2015. “The video’s we’ve produced are designed to promote the Ozark Mountain Christmas season, no matter what time of year they are viewed. A few moments of Branson’s incredible Christmas joy are a welcome treat absolutely any time!”


“Branson Visitor TV approached the Coalition, with this plan as a way to enhance our programming for visitors and do our part to invite area visitors back to enjoy the holiday season,” explained Steve Presley, President of Branson Visitor TV ,long-time members of the Branson Christmas Coalition. “Our mission is for Branson Visitor TV to be Branson’s #1 television source for all the great things to see and do while vacationing in the Ozarks. We feature music videos, history segments and weather updates on the quarter hour provided by KY3 Weather Service.”

In addition to this new, year-round promotion of Christmas, the Branson Christmas Coalition recently announced two more holiday experiences set to debut for the2023 season:

1. “Evergreen and Ever Glowing,” is this year’s Community Christmas Tree featuring 5,926 LED lights plus a new, neon sign on its base wishing the world a “Merry Ozark Mountain Christmas.”  Giant pinecones will add a beautiful natural accent to the tree’s 196 branches and topper. This39’ display pays tribute to the unique balance between nature and neon, one of the enduring appeals of the Branson area. “Evergreen and Ever Glowing” be on display in front of the Branson Ferris Wheel at 3335 West 76 Country Boulevard starting on November 2, its first lighting.

2. An all new “America’s Christmas Tree Trail” experience will encourage holiday visitors to explore the area, see more than 25 of the town’s biggest, brightest, and most unique Christmas trees, and complete activities along the way. Challenges will include finding a neon cloud, butterfly, musical note or other icon in the branches of a Christmas tree, answering questions or taking photos at various tree locations. Participants will earn points for visiting Christmas trees and successfully completing challenges. The free, downloadable app and game will be available starting Nov. 1, 2023.


Branson Christmas Coalition is a Missouri non-profit organization dedicated to growing visitationand enhancing the Ozark Mountain Christmas season in our region. Its volunteerBoard of Directors work year-round to engage the community, secure resourcesand inspire creativity for our area to become Mid-America’s most spectacularChristmas destination. For more details about the Branson Christmas Coalitionas well as membership and participation opportunities, go to


Branson Visitor TV, LLC is a partnership between KY3, Inc and Market Branson, LLC. It is available for viewing on Channel 5 on Optimum Cable or streaming live at