Creating Mid-America’s Most Spectacular Christmas Destination!


2022 Christmas Leadership Award Winner

The Branson Christmas Coalition recently presented their 2022 Leadership Award to the Board of Directors of The Historic Downtown Branson Community Improvement District (CID), for the organization’s spectacular new holiday lighting display along Main and Commercial Streets, during the Ozark Mountain Christmas season in 2022.

The Historic Downtown Branson CID, in collaboration with the City of Branson and the Branson Christmas Coalition, decorated downtown Branson with beautiful, new, custom-designed, LED-lit pole mounts featuring candlelight snowflakes and pure white swirls of light.

“This new décor amplified the warm nostalgia and special magic of the Christmas season,” explains Cris Bohinc, Executive Director of The Historic Downtown Branson CID. “Our Board of Directors wanted a unique and beautiful light display that can only be seen in Downtown Branson. Our goal was to beautify the area, celebrate the season, and give visitors another reason to come Downtown.”

The Branson Christmas Coalition has presented this award annually since 2016.

“Each year we recognize an organization that shows genuine leadership in the enhancement, improvement, and growth of Christmas in Branson,” stated Ann McDowell, Executive Director of the Branson Christmas Coalition. “Cris and her board demonstrated a commitment to Christmas, inspired other area businesses and organizations to do more with their holiday lighting and decor, and delighted visitors to Historic Downtown Branson throughout the Christmas season.”


The beautiful crystal award is engraved with these words recognizing  the “spectacular lighting display and outstanding commitment to our area’s Christmas celebration.” This annual leadership award was presented to the City of Branson in 2016, White River Valley Electric Cooperative in 2017, Cox Medical Center Branson in 2018, Silver Dollar City in2019, Tracks Family Fun Parks in 2020 and Chick-fil-A Branson in 2021.

Area businesses, property owners and organizations who are interested in implementing a large-scale holiday décor and lighting package at their location this year, are encouraged to contact the Branson Christmas Coalition.

“We are grateful to Cris and The Historic Downtown Branson CID Board for providing this amazing example of what is possible with professional lighting design and fabrication,” stated McDowell. “Our work now is focused on identifying more partners in our effort to grow and enhance the Christmas season in Branson. Christmas trees were a great start that will continue, but the chance to impact visitors with spectacular lighting adds a new dimension to Ozark Mountain Christmas that will further establish our destination as THE place to visit in November and December each year.”

Pictured during the Leadership Award presentation at the Branson Centennial Museum (left to right) are Roger Frieze, Mike Patrick, and Ann McDowell with the Branson Christmas Coalition and Kyle Junck, Cris Bohinc, Mary Bowman, Tom Motley and Jim Babcock with The Historic Downtown Branson CID.